Playeum's vision at the beginning was simple; to be a beacon for families and children in creating a safe space to express themselves and play differently.
As more research was done and the founders met more people around the world who were doing amazing work with children, they implemented the plan to have a dedicated children's space through roving experiences.
Spreading the message of PLAY.
Playeum started their journey as a roving pop-up, bringing open-ended experiences to different parts of Singapore. They started with a series of Big Draw events, with the very first one at Jurong Point.
Community batik painting by artist Kamal Dollah, at Jurong Point