We are an independent charity organisation (IPC) that creates equal opportunities for children in Singapore to develop creativity and confidence through play and the arts.

Our Approach
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We hold safe and non-judgmental spaces for children to have a voice and be heard, as well as to build 21st-century life skills such as critical thinking, communication, and collaboration. Through this, children are empowered to thrive and be the best versions of themselves.

In particular, we work with children from marginalised backgrounds and children with varying disabilities.

Our work also supports adults in becoming powerful creative facilitators for children as we shift mindsets to seeing children as creative and competent.

In the last year, we have reached out to more than 2,200 children and adults through our impact work. Our community partners include the Ministry of Social and Family Development, the Association for Early Childhood Educators (Singapore), Campus Impact, Clementi Primary School, and Metta Preschool.

Find out about our impact here.

Join us in creative collaborations and build our future generation.

If you believe in the importance of giving voice to children through play and the arts,
we welcome and appreciate support in different ways.

Meet The Team
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Charlotte Goh

Executive Director


Yong Pui Mei

Finance & Office Manager

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Nur Hafizah



Nur Alisa Taha

Programmes & Events

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Foong Jing Ming

Learning & Engagement


Jodi Thiele


Management Team

Board of Directors

Board of Advisors

Charlotte Nors

Managing Director,

Singapore Repertory Theatre

Charmaine Teo

Co-Founder, Between Two Trees Preschool

Vice President, AECES Exco


Steven Chia

Presenter & Senior Editor,

Channel NewsAsia

Naima Mian

Marketing Consultant

Wu Jiezhen

Executive Director & #girlboss,

The Hidden Good


Irene Liu

Chair of Playeum Board

Partner at PwC,

Southeast Asia Consulting

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Sumitra Pasupathy

Co-founder of Playeum,

Country Director at Ashoka

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Jennifer Loh

Co-founder of Playeum, Managing Director of Explorer Asia Holdings

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Sue Adams

Founder & Coach of Bamboo Development and Former Managing Director of Freemantle Media Asia

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Leon Toh

Executive Director of Damson Capital